Abstract:Clarifying the mechanism through which platform affordance influences consumers'participation intention in adoptive agriculture is crucial for expanding the market scale,modernizing the Chinese agricultural industry,and fostering the development of new agricultural distribution models.Grounded in the context of adoptive agriculture,this study employs the theory of affordance to investigate the mechanism between platform affordance and participation intention,with a specific focus on the mediating role of green perceived value and the moderating effect of green offline experience.The findings reveal that information,interaction,and guidance affordances of the platform significantly positively influence consumers'participation intention.Both green functional value and green emotional value serve as parallel mediators between platform affordance and participation intention.Furthermore,green offline experience significantly strengthens the positive effect of green perceived value on participation intention.Accordingly,this study proposes managerial insights,such as optimizing platform functional design and enhancing online-to-offline synergy,to provide decision-making support for the high-quality development of adoptive agriculture.

Abstract:Rural land disputes are characterized by their mass,social,local,and administrative nature.The concept of source governance and diversified dispute resolution advocated by the"Fengqiao Experience"in the new era provides valuable guidance for improving the coordination mechanism between mediation,arbitration,and litigation for rural land disputes.This article reviews the practical evolution and legislative development of rural land dispute resolution models in China.It identifies several issues within the current coordination mechanism,including a fragmented legal framework,a lack of cross-departmental collaboration,and insufficient authority of arbitration institutions.Consequently,construction pathways for this mechanism are proposed from the perspective of the"Fengqiao Experience".These include:establishing a tripartite procedural coordination system integrating mediation,arbitration,and litigation,with a focus on enhancing pre-litigation coordination;building a collaborative governance network between grassroots organizations and the judicial system to standardize dispute resolution standards;and promoting the systematic training of arbitrators to strengthen the credibility of rural land dispute mediation and arbitration institutions.

Abstract:In the recent Sino-US trade frictions,China was compelled to impose retaliatory tariffs,primarily targeting agricultural products.Building on a theoretical analysis of the restrictive,diversionary,and net effects of these tariffs on China's agricultural imports,this study employs a difference-in-differences(DID)model to empirically assess their impact on both import quantities and prices.The results indicate that:(1)The retaliatory tariffs significantly suppressed the quantity of agricultural imports from the United States and forced down the prices of U.S.agricultural products,demonstrating the effectiveness of the tariff measures;(2)The tariffs also generated a significant import diversion effect,leading China to increase agricultural imports from other countries and regions;(3)Overall,the tariff retaliation significantly increased the total volume of China's agricultural imports but did not raise the average import price.Therefore,in terms of agricultural trade itself,the retaliatory tariffs did not have a substantially negative impact on China's overall agricultural imports.

Abstract:China is a large agricultural country, the population of farmers accounts for about 70%, so the development of agricultural products network marketing is a very useful way for the solution to China’s“three rural”issue. Firstly, this paper described the necessities that China developed network marketing of agricultural products. And then, for the development of network marketing of agricultural products, this paper analyzed the current situation, summing up the main issues of agricultural network marketing being solved, such as the existence of information platform, the government of its normalization, the awareness of agricultural workers with network marketing and the ultimate goal of farm networks marketing. At the end, this paper gave several measures about the process of developing China’s network marketing of agricultural products. The most important point in this paper is that the main issues which were just mentioned above, and it reveals to be solved in the short term, in order to rapidly promote the development of network marketing about agricultural products in China, especially in the southern of China.