The Current Situation and Problems of Network Marketing about China’s Agricultural Products Research
YANG Xiong-xiu
QI Wen-e
Abstract：China is a large agricultural country, the population of farmers accounts for about 70%, so the development of agricultural products network marketing is a very useful way for the solution to China’s“three rural”issue. Firstly, this paper described the necessities that China developed network marketing of agricultural products. And then, for the development of network marketing of agricultural products, this paper analyzed the current situation, summing up the main issues of agricultural network marketing being solved, such as the existence of information platform, the government of its normalization, the awareness of agricultural workers with network marketing and the ultimate goal of farm networks marketing. At the end, this paper gave several measures about the process of developing China’s network marketing of agricultural products. The most important point in this paper is that the main issues which were just mentioned above, and it reveals to be solved in the short term, in order to rapidly promote the development of network marketing about agricultural products in China, especially in the southern of China.
Keywords：agricultural productnetwork marketingcurrent situationobstacles of developing
Publication Date：2013-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 9-13 )