Research on new energy vehicle market trends and user attitudes on Weibo based on LDA and social network analysis
SUN Xufei
FANG Aili
SUN Xiao
Abstract：With the acceleration of the global green and low-carbon transformation,the new energy vehicle industry is developing at an unprecedented pace,and the development and substitutability of electric vehicles and fuel vehicles have become the focus of public attention.This study is based on Weibo data mining,and through the crawling and analysis of relevant Weibo posts and comments under the hot topic"Can Electric Cars Replace Fuel Cars",it aims to thoroughly discuss the future development trend of whether electric cars can replace fuel cars.By using LDA sentiment topic analysis,it was determined that the best three topic factors are environmental impact,economic factors,and technical factors.Social network analysis was conducted to identify the most influential Weibo users,namely Auto Home,Xiaoyang brother-Dongchedi,etc.,who usually play a core role in the network and have a significant impact on the dissemination of information,the flow of resources,or the influence of group behavior.The results of the study not only provide a scientific basis for the government to formulate new energy automobile policies but also help enterprises to grasp the market pulse,adjust product strategies and marketing strategies,and further promote the prosperous development of the electric car market.
Keywords：Weibo data miningsentiment analysisLDA sentiment topic analysissocial network analysisnew energy vehicles
Publication Date：2025-09-15
Online Publishing Date：2025-12-22(First online date of this platform, not the publication date of the document)
Pages：9( 222-230 )