On pricing decision of reverse logistics under the competition environment
LIU Xiao-yun
WANG Yan-jie
Abstract：Because of the attention to environment all the world , the sustainable development of business has been received by more and more people .Companies coming from many different industries are constantly seeking the way to reduce carbon emissions , protect the living quarters environment , and maintain the advantages of bus-iness on competition environment .As an environmental manufacturing mode , remanufacturing has been devel-oped by the government and the enterprise .In the supply chain , recycling of old goods is a headache thing , and companies are short of the experience to deal with reverse logistics .In this paper , the Stackelberg game theory is used to study the optimal pricing strategy for the retailer who is a follower and the fourth party logistic who is a leader .In this paper , we provide some guidelines for manager .If affecting the market reaction parameters by u-sing the appropriate price strategy , supply chain member would get the maximum benefits from the market .
Keywords：reverse logisticsfourth party logisticsprice decisionStackelberg game
Publication Date：2016-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 11-14,18 )