A seach for the mechanism and models of 020 business innovation of retail business based on "Internet+"formula
SHAN Feng-ru
WANG Tong
Abstract："Internet+"functions as a chemical formula,as it,in essence,has transformed the traditional in-dustries with the way of its thinking,its technology and its models,and brought about dramatic influences with which nothing but the occurrence of"polymerization",or even"nuclear fission"can compete.Based on "Internet+"formula,particularly considering the popularity of Mobile Internet,thearticle tried tol find and bring together the variables and functions,whichif affecting our 020 business innovation of retail business,and then explored the structure and mechanism of integration and innovation of online and offline,aiming to set up a model of 020 busi-ness innovation of retail business which is suitable for most situations.
Keywords："Internet+"formulamechanism of 020 business innovation of retail businessmodels of 020 given Mobile Internetone-fit-all model of "Internet+"
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 242-248 )