Abstract:In the course of development of agricultural products regional brand and enterprise brand, some problems occurred such as brand rapid degradation, product quality differentiation, underutilizing regional brand, poor government’s regulation, lower enterprise’s moral level, weaker brand awareness and so on. To solve these problems, some suggestions were proposed in this study:to strengthen the surveillance, to give full play to the leading role of the industry association, to found the agricultural industrial cluster, to strengthen the enterprise ethics construction,to cultivate the leading enterprises brand, and to strengthen publicity of brand.