Empirical study on the social psychological effects of VR technology immersion in sports events
YAO Ziyao
Abstract：The article aims to explore the impact mechanism between user psychological experience and behavioral intention in the context of virtual reality(VR)sports viewing.Based on the technology acceptance model,flow theory,and planned behavior theory,a structural equation model was constructed with presence,emotion,fluency state,sports attitude,and sustained use motivation as the core.A questionnaire survey was conducted with 312 VR spectators,and data analysis was performed using structural equation modeling and Bootstrap method.The results showed that presence had a significant positive impact on emotions.Emotions not only directly promote sustained use motivation,but also play a mediating role through fluency state and sports attitude.In addition,female,middle-aged,and long-term users perform better in some dimensions.The study indicates that technology-induced presence and emotional experience jointly promote users'willingness to continue using,and it is suggested to improve VR viewing experiences and contribute to the inclusive development of digital sports through technical optimization,differentiated operations,and policy support.
Keywords：virtual realitysports viewingpresenceflow theorypersistent intention
Publication Date：2025-09-25
Pages：8( 1-8 )