Research on optimization strategy of electricity marketing measurement based on big data analysis
WU Ying-heng
BAI Zhen
WANG Sen
Abstract：This study explores the optimization strategy of electricity marketing measurement based on big data analysis,aiming to accurately grasp electricity data to guide marketing.Taking a power supply enterprise as an example,the problems of data loss,abnormality,and high concurrency in electricity marketing measurement were analyzed.Based on the characteristics of big data and measurement principles,data repair,anomaly diagnosis,and diversion strategies are proposed.The results have shown that these measures can improve data insertion and computing performance,meet the measurement needs of power marketing.
Keywords：big data analysiselectricity marketingelectricity metering
Publication Date：2024-12-28
Pages：3( 58-60 )