Practice and discussion on the name brand strategy of PCO corporations

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ZHANG Shi-jun

ZHANG Bao-min

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Publication Date：2005-01-01

Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)

Pages：3( 127-129 )

ISTIC

ISSN：1671-2781

Year, Vol.(Issue)：2005,11(2)