Comparative study in impact of drug advertisement on self-medication behavior of different characteristics public
WU Wei-zhong
WANG Hua
BAI Yu-ping
GUO Xiang-yu
Abstract：Objective To compare the impact of drug advertisement on self-medication behavior of different characteristics public.Methods a questionnaire was conducted among 540 people chosen from five cities in china.Result The rate of people who purchased and used drugs based on drug advertisement was 54.1％,especially in the people who did not distinguish drugs or non-drugs.Additionally,the people covered by new-type rural cooperative medical insurance and uninsuranced tended to purchase and use drugs based on drug advertisement,and the rates were 61.7％ and 57.6％,respectively.Conclusions A substantial proportion of Chinese people purchase and use drugs based on drug advertisement.Government and people should urgently pay attention to the potential risk of self-medication behavior.
Keywords：Drug advertisementSelf-medication behaviorComparative study
Publication Date：2012-01-01
Online Publishing Date：2026-09-14(First online date of this platform, not the publication date of the document)