Research on the Impact of Dynamic Lighting Design on the Atmosphere Creation of Commercial Spaces
HE Shan
Abstract：Dynamic lighting plays a crucial role in influencing consumer psychology and behavior in commercial spaces.This study analyzes the commercial value of dynamic lighting through case studies and finds that optimized malls experience increased foot traffic,store entry rates for brands,and sales revenue.Simultaneously,energy consumption is effectively controlled,enhancing commercial operational efficiency.
Keywords：commercial spacedynamic lightingvisual presentationconsumption spacebehavior patterns
Publication Date：2025-06-25
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：3( 68-70 )