Pathway of Shaping the Brand Image of Hospital's Model in All-Media Time: Taking the Publicity of Peking University Third Hospital's Earthquake Relief of Ya'an as an Example
YANG Dong-ping
SONG Chun-li
JIN Chang-xiao
Keywords：All-Mediabrand image of the hospitalhospital managementsignificant eventearthquake relief
Publication Date：2013-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：3( 23-25 )