The"Shenzhen Bao'an Model"of Traditional Chinese Medicine Cultural Communication Led by Party Construction:Mechanism,Pathway,and Implications
Zhou Gui-yang
Wu Li-sha
Wang Pei-xuan
Tan Hua
Shi Yu-feng
Cui Yuan-wu
Abstract：As a treasure of the Chinese nation,the inheritance and innovation of Chinese medicine is of great significance to the promotion of the Healthy China Strategy and the enhancement of cultural self-confidence.However,the current dissemination of TCM culture faces challenges such as fragmentation of resources,insufficient grassroots penetration,and public cognitive disconnection.Taking Bao'an District of Shenzhen as an example,based on the theory of collaborative governance,we systematically analyze the"four-dimensional mechanism"of TCM culture dissemination under the leadership of Party construction,namely,goal unification,policy driving,resource aggregation and trust construction,and reveal how grass-roots Party organizations can solve the governance problems through institutional empowerment and relational cultivation to promote TCM culture from"policy advocacy"to"social action",which is important for promoting TCM culture.The study found that the Party construction led the construction of a three-level linkage path of"school-corporation-community"through the integration of multi-departmental resources such as hygiene,education,and subdistrict:at the school level,through the curriculum system,practice bases and teacher training,to strengthen the health literacy of young people and their cultural identity;at the corporation level,to integrate workplace health management with corporate culture,to optimize employee well-being;at the community level,the model of"free clinic+popularization of science+interaction"is adopted to enhance residents'self-health management ability.Practice has shown that the model has effectively solved the problems of resource fragmentation,insufficient grassroots penetration and public awareness disconnection,covering more than 11,500 people,significantly improving residents'health literacy and social acceptance,and forming a replicable paradigm of"Party construction+health".However,the model still faces problems such as insufficient geographical adaptability,lack of long-term effect tracking and digital communication bottlenecks in the process of promotion.In this regard,the following practical suggestions are made:to improve the institutional design,implement differentiated paths,and strengthen digital synergy.The Shenzhen Bao'an model provides a replicable model for the transformation of TCM culture from"policy text"to"social action",and provides theoretical and practical support for the modernization of public health governance.
Keywords：Party constructionTraditional Chinese medicine cultureCollaborative governancePublic health
Publication Date：2025-05-20
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 8-14 )