Research on Hospital Health Communication Practice Based on ISMAS Model
Li Jin-zhu
Yang Ru
Tao Juan
Guan Yun-hua
Qian Ding-jin
He Peng
Abstract：Strengthening health education and enhancing the overall health literacy of the population are important goals established in"the Outline of the Healthy China 2030 Plan".Kunshan First People's Hospital actively studies the current situation of health communication in public medical institutions,and based on the cutting-edge theory of ISMAS model in the field of communication,has conducted various practical explorations,and has initially formed a set of health communication work mechanisms that not only adapt to the communication laws of the new media era but also fit the actual situation of the hospital.
Keywords：ISMAS modelHealth communicationKunshan First People's Hospital
Publication Date：2025-01-20
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 31-35 )