Analysis of Strategies to Enhance Traditional Chinese Medicine Services for Preventive Healthcare Based on Stakeholder Theory
Liu Wei
Fu Liujie
Wu Jinyu
Li Yanhui
Guo Ran
Li Ruifeng
Abstract：Objective:In order to advance the upgrade of the Traditional Chinese Medicine(TCM)"preventive healthcare"project and develop high-quality TCM preventive healthcare services.Methods:Utilizing stakeholder theory to identify the stakeholders of current TCM health preservation services,and analyze the core stakeholders'interest relationships,influence,connection strength,policy impact,and the recognition degree for TCM"preventive healthcare".Results:It describes the economic connotations and current development status of TCM"preventive healthcare"services,where the core stakeholders include government and functional departments,medical insurance departments,medical institutions,medical and health technicians,and patient groups.By comparing the interest descriptions of core stakeholders,the existing problems are analyzed.Conclusion:The government should improve policy management and promote departmental collaboration.Medical insurance departments need to strengthen policy coordination and product development.Medical institutions should establish a multi-level service system,optimize the service model,improve the incentive mechanism for medical and health technicians,and enhance service capabilities.The patient group should enhance health awareness and optimize the service experience.Through the management strategy driven by interests,it can promote the high-quality development of TCM preventive treatment services and meet the health needs of the residents.
Keywords：Traditional Chinese Medicinepreventive healthcarehealthcare servicehigh-quality developmentstakeholder
Publication Date：2025-07-05
Online Publishing Date：2025-08-20(First online date of this platform, not the publication date of the document)
Pages：6( 30-35 )