Behavioral Economics Perspectives on Communication Strategies for Vaccination Decision-Making Facilitation
Zhang Yuwei
Xie Yuzhuo
Wang Yazhou
Shi Jiajun
Wang Jingzhi
Guo Jiaqi
Teng Baijun
Jiao Mingli
Abstract：In recent years,public hesitancy to vaccinate has come to the fore and can hinder the advancement of immunization programs.It is important to increase public confidence in vaccines and to rationally and effectively promote the immunization behavior of the population.Based on behavioral economics theory,it combines the anchoring effect,loss aversion,two-systems theory,and the herd effect to explore the irrational factors and decision-making preferences behind the public's vaccination decisions,and then proposes discourse strategies for effective boosting to increase the public's confidence in vaccination.
Keywords：vaccinationhealth decision-makingcommunication strategybehavioral economics
Publication Date：2024-08-05
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 66-69 )