Qualitative analysis of present situation of the basic public health service based on patient user portrait modeling
MA Yanqiuzi
FU Yi'an
JIANG Wei
Abstract：Objective To understand the current status of hypertension and diabetes management in basic public health services from the perspective of patients through qualitative research,in order to provide a basis for improving the quality of basic public health services in the future.Methods Real users were set as user models through user portraits,and were encoded and analyzed based on the user journey map in the service design paradigm.Results The specific links of people,behaviors,emotions and adverse experiences at each service contact point in the process of patients receiving basic public health services were displayed.The target user role models were dividedinto three categories:low income people,middle income people and middle income people.Each user role model had its own user characteristic,and the basic information of the user role model was personal attributes;according to the purpose of the study,it extracted the similar concepts of user behavior,user interest,user experience and user preferences,and code the interview data into five categories:health awareness,health payment,service compliance,information acceptance and behavior modification.Conclusion The service capacity of basic public health should be improved in many aspects,the"first cause"of initial information should be emphasized,regular follow-up of patients with hypertension and diabetes should be promoted,and information feedback and guidance should be provided to reflect the effect of their self-management behaviors.
Keywords：basic public health servicesqualitative researchpatient user portraituser journey maphypertension and diabetes
Publication Date：2024-06-20
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 391-394 )