Practice and Exploration of the Modern Apple Industry Development in Weihai
XING Xin
WANG Zhaoshun
LV Pengchao
WANG Linjun
WANG Ziqing
DAI Jinghao
SUN Weiqiang
MA Hongxi
SUN Liming
ZHANG Yu
REN Chao
DONG Zhiyong
Abstract：Weihai is designated as a national advantageous apple production area.Its unique geographical location and favorable environmental conditions have fostered the distinctive qualities of Weihai apples,such as large size,vibrant color,thin skin,abundant juice,and a crisp,refreshing taste.The apple industry serves as a traditional strength and pillar for agricultural development and income growth in Weihai,accounting for over half of the total planting industry output value.In recent years,Weihai city has achieved remarkable results by advancing modern apple cultivation system reforms,strengthening technological support,extending the industrial chain,and emphasizing premium quality for premium prices.This article analyzed the key approaches and challenges in the development of Weihai's modern apple industry and proposed development strategies,aiming to provide references for the high-quality development of the apple industry.
Keywords：Applemodern cultivation systemindustrial integrationbrand strategyhigh-quality development
Publication Date：2026-03-31
Online Publishing Date：2026-08-28(First online date of this platform, not the publication date of the document)
Pages：5( 85-89 )