Risk Assessment and Strategies for the Live-streaming E-commerce Supply Chain of Agricultural Products in Huzhou under the Digital Economy Context
HU Mingyang
XIA Hongwang
Abstract：The digital economy accelerates the innovation of agricultural product circulation,making live-streaming e-commerce an increasingly important vehicle for agricultural digital transformation.The e-commerce development in Huzhou has deeply integrated local industrial characteristics with digital innovation,establishing itself as a pivotal e-commerce hub in the Yangtze River Delta region.Based on the SCOR model,this study identified 17 secondary risks in the processes of planning,procurement,production,distribution,and returns,and evaluated their weights using the entropy weight method.The results indicated that the risks associated with distribution and planning were the most significant,with six secondary indicators,including improper storage and unreasonable planning settings,accounting for over 60%.To address these issues,six targeted strategies were proposed:refined warehousing,collaborative planning,data-driven forecasting,logistics management,after-sales optimization,and efficient response mechanisms.These findings provided theoretical foundations and practical strategies for optimizing the live-streaming e-commerce supply chain of agricultural products in Huzhou,contributing to the sustainable development of the industry.
Keywords：Digital economyagricultural productslive-streaming e-commercesupply chain riskentropy weight method
Publication Date：2025-10-30
Online Publishing Date：2026-08-28(First online date of this platform, not the publication date of the document)
Pages：7( 86-92 )