Exploration of the Development Status and Improvement Path of Characteristic Agricultural Products in Weihai
WANG Chunyan
HU Yilin
WANG Zhaoshun
ZHANG Xin
SUN Yuyu
SONG Ye
DONG Shasha
Abstract：Weihai city,relying on its unique geographical environment and temperate maritime climate,has developed a characteristic agricultural product industry represented by figs,apples,and American ginseng.However,with the intensification of market competition,rising costs,and insufficient brand influence,the characteristic agricultural products of Weihai urgently need to explore development paths that enhance quality and efficiency.This paper systematically reviewed the current development status of characteristic agricultural products in Weihai city,and analyzed aspects such as planting techniques,market sales,brand construction,and processing technologies.It explored the path of improving the quality and efficiency of Weihai's characteristic agricultural products through aspects of technological innovation,brand building,industrial chain improvement,and market expansion,aiming to promote the sustainable and healthy development of Weihai's characteristic agricultural product industry.
Keywords：Characteristic agricultureWeihai cityappleAmerican ginsengfig
Publication Date：2025-06-30
Online Publishing Date：2026-08-28(First online date of this platform, not the publication date of the document)
Pages：5( 74-78 )