Thoughts and Suggestions on Facilitating the Development of the Fruit and Vegetable Industry by Digital Fruit and Vegetable Quality Transparency Project
SONG Ye
ZHENG Xiaodong
YAN Xinhuan
LIU Xuemei
ZHOU Dasen
FAN Yixuan
WU Maoyu
Abstract：China,as the largest producer of fruit and vegetable in the world,has a rich variety of fruits and vegetables.Currently,challenges such as low standardization,insufficient proportion of premium fruit,incomplete traceability systems,lack of support information for brand,severe homogenization and premium pricing for high-quality products persist are still exsisted.To better meet consumer's demands for fresh,nutritious and healthy fruit and vegetable,the industry must focus on improving quality,strengthening brands and promoting the connection between production and sales.Accroding to related lows and requirements on the quality and safety of agricultural products,the concept of the construction of a digital transparent fruit and vegetable quality transparency project was proposed in this paper.Meanwhile,the development approach was analyzed from the realization of five dimensions:"safety visibility,process visibility,standard visibility,quality visibility,and taste visibility"for the promotion of consumption as the guidance.By the means of advanced digitalization,informatization and standardization,the approach aimed to strengthen the construction of technical service system for the comprehensive improvement of fruit and vegetable safety and quality,to provide a reference for the brand construction and sustainable development of fruit and vegetable industry in China.
Keywords：Fruit and vegetable quality transparency projectfruit and vegetable industrydigitizationdevelopment approach
Publication Date：2024-11-20
Online Publishing Date：2026-08-28(First online date of this platform, not the publication date of the document)
Pages：7( 1-6,28 )