Research on Countermeasures to Promote the Digital Transformation of Landmark Agricultural Products under the Digital Background
ZHANG Yudi
HAN Yue
TANG Yingjie
LI Bingying
Abstract：Digital economy has great potential in rural revitalization.Using digital technology to promote the digital transformation of landmark agricultural products is an inevitable trend to improve quality and efficiency.At present,limited by the actual development of rural areas,the digital level of landmark agricultural products is not high,and there are still problems in the promotion mode,promotion personnel and so on.Therefore,based on the realistic opportunity of digital transformation of landmark agricultural products promotion under the digital background,this paper analyzed the existing problems in the promotion of landmark agricultural products from three aspects:promotion mode,promotion personnel and promotion,and put forward countermeasures and suggestions,aiming at promoting the common development of regional products and regional image and helping the revitalization of rural industries.
Keywords：Digitalizationregional brand of agricultural productshigh-quality developmentindustrial revitalization
Publication Date：2023-12-20
Online Publishing Date：2026-08-28(First online date of this platform, not the publication date of the document)
Pages：5( 88-92 )