Accessibility Evaluation and Influencing Factors Analysis of Online Medical Service Platform for Guangzhou Residents
Shi Dingqi
Ma Silu
Wang Ziqi
Zhan Yeqing
Xue Yanxi
Guo Jingyi
Chen Aiyun
Abstract：OBJECTIVE To explore the accessibility of online medical services in Guangzhou and its main influencing factors,and provides a reference for improving the service level of online medical service platforms.METHODS From December 2023 to February 2024,a convenience sampling method was used to survey 475 residents of Guangzhou,and interviews were conducted with health service personnel to comprehensively analyze the current status and influencing factors of online medical service accessibility.RESULTS Among 475 survey respondents,251(52.84％)utilized online healthcare service platforms.The platform users' evaluation of accessibility across four dimensions yielded average scores:availability(4.52±1.41),accessibility(16.32±2.66),acceptability(15.73±2.83),and adaptability(13.52±2.66).Multivariate linear regression analysis revealed that availability was influenced by disease frequency in the past year,usage duration,and payment willingness;accessibility by payment willingness;acceptability by age and payment willingness;adaptability by age,disease frequency in the past year,payment willingness,and annual household income.CONCLUSION The platforms should implement online healthcare service promotion and education,strengthen the security of the payment system,provide personalized services,and carry out cross-sectoral cooperation to improve patients' utilization of online healthcare service platforms.
Keywords：online healthcare servicesaccessibilityinfluencing factorsGuangzhou
Publication Date：2025-12-10
Online Publishing Date：2026-03-17(First online date of this platform, not the publication date of the document)
Pages：5( 6-10 )