The Application of WeChat Official Account Platform in the Information Dissemination and Health Promotion of A Certain Community Health Service Center of Shanghai
Zhang Shuangyu
He Danyan
Wu Jing
Cao Wenfang
Abstract：With the continuous development of new media,the form of WeChat official account platform to push health education and health promotion related information is increasingly known and accepted by the public,and the WeChat official account platform has also become an important battlefield for medical institutions to carry out information dissemination.How to use the WeChat official account platform to write WeChat push articles that meet the requirements of health science popularization in the new era and meet the health needs of residents has become an important issue faced by grass-roots medical institutions.The article summarizes the practices and problems of the official WeChat official account of a community health service center in Shanghai since its operation in 2016,and also thinks about how to further promote the work of WeChat official account.It emphasized the importance of developing personalized accurate health education based on the WeChat official account platform.
Keywords：new mediaWeChat public platformhealth education and health promotionprecision health education
Publication Date：2025-05-10
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：2( 87-88 )