Exploring New Pathways for Science Popularization:Innovative Strategies of Xizang Museum of Natural Science in the New Media Environment
Chen Lehan
Abstract：In the context of the rapid evolution of new media platforms such as Wechat Public Platform、Douyin(TikTok)reshaping information dissemination patterns,this study investigates the current status of popular sci-ence propaganda in Xizang Museum of Natural Science under the influence of digital transformation.By analyzing challenges including operational inefficiencies in new media platform management,inconsistent content quality,pro-longed production cycles,and weak audience engagement,the research draws on successful case studies from sci-ence museums to propose actionable strategies.These strategies focus on leveraging advanced technologies to cre-ate high-quality science communication content,broaden the scope and depth of dissemination,and enhance interac-tive user experiences.The findings aim to optimize the efficacy of science outreach,elevate scientific literacy and foster synergies between scientific innovation and cultural heritagein Xizang.
Keywords：New mediaXizang Museum of Natural SciencePopular science propagandaInnovative pathways
Publication Date：2025-07-30
Online Publishing Date：2025-08-18(First online date of this platform, not the publication date of the document)
Pages：7( 3-9 )