Research on the Audience Satisfaction of Xizang Museum of Natural Science
Dawa Cuoji
Abstract：This study takes Xizang Museum of Natural Science as the research object.From the perspective of public cultural services,it comprehensively uses questionnaire surveys and the statistical analysis software SPSS 27.0 to sys-tematically explore the key factors influencing audience satisfaction of the museum.The research shows that the audi-ence is mainly composed of young and middle-aged people from local and surrounding regions,with a higher propor-tion of females,highly-educated individuals and those with stable occupations.The core elements affecting satisfac-tion focus on the knowledge depth of exhibition content,the ability to convey educational value and the level of exhi-bition design.At the same time,the audience's educational background,occupation type and geographical origin have significant differential impacts on satisfaction evaluation.The data indicate that there is room for improvement in terms of exhibition level and gradient adaptation,educational function extensibility and exhibition design iteration.Based on this,targeted suggestions are put forward to provide a theoretical basis and practical path reference for Xi-zang Museum of Natural Science to improve the quality of public cultural service.
Keywords：Xizang Museum of Natural ScienceSatisfactionQuestionnaire SurveySPSS
Publication Date：2025-05-30
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 21-27 )