Mainstream Communication Product Forms and Case Analysis in the Era of Converged Media
Tan Luting
Gasong Quyong
Abstract：With the development of internet,communication forms and content production become more flexible.Traditional media and emerging media use their own channels to promote the innovation of communication carriers,which not only meets the minority personalized needs,but also plays an active role in improving communication effi-ciency.Among them,converged media products have become an important way of communication.In the era of con-verged media,various forms of online communication ecology are formed through disassembly,stacking,and reor-ganization of information.Currently,the most popular types of converged media communication products include long articles,graphic posters,short videos,live-stream,interactive H5 and offline activities,etc.The characteristics,applicable scenarios and communication advantages of each product will vary depending on the communication carriers and target audience.In the process of communication,converged media products are also faced with various urgent problems and challenges that need to be solved.
Keywords：Converged mediaConverged media productsProduct typesOnline communicationMediaInforma-tion technology
Publication Date：2025-03-31
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：6( 47-52 )