Development Model and Path on Wufu White Lotus Culture and Rural Tourism in Wuyishan
HUANG Cheng-wei
ZENG Fang-fang
ZHU Chao-zhi
Abstract：[Objective/Meaning]Cultural revitalization is key to the rural revitalization.The deeply integrative develop-ment of agricultural culture and rural tourism is a new way to promote the inheritance, protection and development ofagricultural culture.[Methods/Procedures]Using SWOT analysis, the developing conditions and challenges for the in-tegration of Wufu white lotus culture and rural tourism in Wuyishan were analyzed.And the typical developmentmodels for the integration of agricultural culture and rural tourism were analyzed.[Results/Conclusions]For the inte-gration of Wufu white lotus culture and rural tourism, there were advantages (i.e., profound cultural heritage andconvenient transportation) , disadvantages, such as weak brand awareness and unsound service system, opportunitiesincluding agricultural policy support, consumption structure upgrading, and challenges (i.e., fierce competition withsurrounding provinces and cities, protection of tourism environment) .On the basis, we proposed a development mod-el suitable for Wufu, which would promote the integration and development of Wufu white lotus culture and ruraltourism through resources, technology, function and market integration.
Keywords：agricultural cultureWufu white lotusrural tourismintegrative developmentSWOT analysis
Publication Date：2018-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 70-73 )