Development Positioning of Folk Art Experiential Village——Taking Dapu Village, Zhangpu County, Fujian Province as an Example
CHEN Min-si
YANG Guo-yong
Abstract：[Objective/Meaning]Although Dapu Village, Zhangpu County has been selected as"beautiful leisure villageof China (characteristic folk village) ", its folk cultural resources has still not been well explored, and the theme"Three Kingdoms"is unconvincing, the planning and design scattered, and the transformation of tourism benefitslimited, which all indicating that it is necessary for Dapu to upgrade and improve the development orientation.[Meth-ods/Procedures]According to the development orientation framework, we analyzed the opportunities, market de-mand, potential competition, and local resources for the development of Dapu Village, and defined it as a"suburbanexperiential village with characteristic folk art".Then we discussed the strategies, products, fees and customergroups for the implement of the orientation.[Results/Conclusions]With strategies, such as"graft and transplant tomake something from nothing", "string points to be a line, and complement for each other", we could create a train-ing base of special art in Zhangpu to present local art performances, and make a spatial replanning for the village toprovide research travel and night tour, which would increase the income of village collectives and villagers.
Keywords：folk artexperiencevillagepositioningDapu Village
Publication Date：2018-01-01
Pages：4( 61-64 )