The Current Situation of E-Commerce Development of Agricultural Products in Fujian and Its Countermeasures
ZHONG Shun-dan
HE Jun-lin
Abstract：From the actual situation of e-commerce development of agricultural products in Fujian,this paper described its current situation,and analyzed the problems existed in the e-commerce of agricultural products,including farmers’ lack of recognition on the e-commerce of agricultural products,the shortage of e-commerce talents of agricultural products,complex standardization channels in agricultural product industry,imperfect rural logistics system,back-ward e-commerce platform of agricultural products,etc. Then,the corresponding countermeasures were put forward to speed up the e-commerce development of agricultural products in Fujian,which included increasing the promotion of developing e-commerce of agricultural products,cultivating modern e-commerce talents of agricultural products, improving the interactivity of e-commerce platform and individualized service level for customers,and so on.
Keywords：Fujian Provinceagricultural producte-commercecountermeasure
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 43-47 )