Strategy Research on the Development of New Agricultural Management Model on the Basis of 4Ps Theory
LI Guang-kao
LIN Gui-qing
Abstract：The new agricultural management model is an important measure to accelerate rural reform and promote ag-ricultural modernization. From the perspective of 4Ps marketing strategy theory,this paper considered that there ex-isted some problems in the current agricultural management model,which included poor product quality,great fluctu-ation in prices,blocked circulation and weak promotion of agricultural products. Then,the countermeasures for es-tablishing a new model of agricultural management were put forward from the four aspects of product strategy,price strategy,place strategy and promotion strategy.
Keywords：4Ps theorynew-type agriculturemanagement model
Publication Date：2015-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 19-22 )