Construction on Sales Promotion System of Red-fleshed Sweet Pomelo“Fuqi”in Cixi Maibila Farm
ZHAN Chai
CHEN hong
DENG Qi-ming
Abstract：Characteristic fruit promotion system is one of important topic in the modern agricultural construction and development.Through surveying the production and marketing situation of Cixi Maibila Farm in Zhejiang,this pa-per summarized the existing problems of the farm’s promotion strategy.And then according to the developing situa-tion of Maibila Farm and the product market requirement,this paper put forward the countermeasures to establish-ment sales promotion system of characteristic fruit from the angle of marketing promotion mix.
Keywords：characteristics fruitsales promotion combinationpublic relations
Publication Date：2014-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 26-29 )