Experiences on Tea Brand Construction in Taiwan and Its Illuminations for Fujian
Abstract：Tea in Taiwan originated in Fujian, and its brand construction is distinctive. Though the tea brand in Fu jian has been popularized on the domestic and international market in recent years, but it should be strengthened compared to tea brand construction in Taiwan. This paper analyzed the experiences of tea brand construction in Tai- wan from five aspects such as paying attention to quality, management, market, originality and marketing, and the illuminations for Fujian were summarized from the experiences of tea brand construction in Taiwan.
Keywords：tea industrybrand constructionilluminationTaiwanFujian
Publication Date：2012-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 20-23 )