SWOT Analysis and Marketing Strategies on Wuyi Rock Tea Industry
Abstract：The Wuyi Rock Tea is appreciated by customers because of its excellent quality and its rock rhyme. Wuyi Rock Tea enjoys high reputation at home and abroad. This article summarized the the current development situation and analyzed the strength, weakness, opportunity, threat by using SWOT method. Finally, the marketing strategies for Wuyi Rock Tea were put forward.
Keywords：Wuyi Rock TeaSWOT analysismarketing strategy
Publication Date：2012-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 26-29 )