SWOT analysis on Fujian vegetables export
Abstract：By analyzing the development of Fujian＇s vegetables export trade and applying SWOT analysis to Fujian vegetable exports,this paper proposes various measures to promote export of vegetables in Fujian,including grasping the market demand and producing organic vegetables;promoting the diversification of Fujian vegetables export market and increasing the export channels;implementing brand strategy and improving the market awareness of Fujian export vegetables;developing pricing strategies to promote the export of Fujian′s vegetables;and striving for organic certification of vegetables to avoid the technical barriers to trade,etc.
Keywords：vegetableexport tradeSWOTFujian Province
Publication Date：2011-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 38-41 )