Research on Tourists'Perception of Suzhou's Tourism Image Based on Online Text Analysis
LYU Yujie
Abstract：Taking Suzhou,a famous historical and cultural city in China and a typical tourist city,as the research object,this study selects travelogues from Ctrip,Mafengwo,and Qunar from 2019 to 2024 as research data.Based on the three dimensional theoretical model of"cognitive-emotional-wholistic"for the tourism image perception,the content analysis method and the rooted theory research method are used to analyze the tourists'perceived image of Suzhou as a tourism destination.The results show that:1.Tourists'cognitive perception of Suzhou centers on four dimensions in sequence:tourism attractions,tourism environment and atmosphere,tourism-related facilities,and tourism leisure and entertainment.Suzhou's tourism development shows a significant trend of transforming from traditional garden and ancient town sightseeing to the integration of modern culture and tourism.2.The emotional image of Suzhou as a tourist destination is mainly positive,while negative emotions mainly stem from issues such as traffic congestion,poor catering experience,and overcrowding in scenic spots.3.The overall tourism image of Suzhou presents a three-level circular structure of"cultural symbols—experience expansion—support and guarantee".
Keywords：Suzhoutourist perceptiontext miningthe cognitive image of a destination
Publication Date：2025-12-31
Online Publishing Date：2026-01-31(First online date of this platform, not the publication date of the document)
Pages：8( 65-72 )