A Study on the Paths to Export Competitiveness of Suzhou Wedding Dresses
YANG Yan-ling
YUAN Yi-ting
Abstract：The export business of wedding dresses has become one of the distinctive businesses in Suzhou. However, this business in Suzhou is facing huge difficulties and challenges due to various factors such as lower quality of export products, smaller scale of the enterprises, the imperfection of the management system,fierce competition and others. Therefore, it is advised to continuously innovate the export products, to create well-known brands, to improve management system, to expand international market and to optimize the industrial chain in the hope of enhancing its export competitiveness and expanding its exportation.
Keywords：Suzhouwedding dressesexport competitivenespath
Publication Date：2016-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 39-43 )