The Marketing Strategy Study of Postal Direct Mail Business in Zhangjiagang
GU Ye
Abstract：Postal Direct Mail is the basic and main service of the postal business,which has witnessed rapid development since China’s entry into the WTO. However,in recent years,the development of the Postal Direct Mail business in Zhangjiagang has slowed down for various reasons and even negative growth has ocurred.In this context,the paper conducts SWOT analysis on the Postal Direct Mail in Zhangjiagang,sets new orientation for marketing and proposes marketing strategy.
Keywords：postal direct mailmarketing strategySWOTdatabase direct mail
Publication Date：2013-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：5( 55-59 )