Research on the Strategy of Unpaid Blood Donation Promotion in Shenzhen Based on SWOT Theory
SUN Jing
YU Pingjiang
HUANG Xinrui
SHUAI Feifei
Abstract：As a pioneer of voluntary blood donation,Shenzhen Blood Center has rich experience and innovative practices.Based on the theory of SWOT,the authors make an in-depth study on the strategy of the wechat public account of Shenzhen Blood Center in the promotion of voluntary blood donation.The article analyzes the advantages of its wechat public account in brand influence,innovative practice,intelligent upgrade and quality service,and also points out the disadvantages such as lack of interactive timeliness,single publicity content and limited user participation.In the face of opportunities such as policy support,technological innovation and social attention,as well as threats such as rumor misunderstanding and competitive pressure,the authors put forward corresponding strategic suggestions.Through the implementation of these suggestions,Shenzhen Blood Center is expected to improve the effect of the publicity of voluntary blood donation,provide a useful reference for other blood stations and public welfare organizations,and make greater contribution to the prosperity and development of voluntary blood donation.
Keywords：Health communicationVoluntary blood donationSWOT theory
Publication Date：2024-10-16
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 133-136 )