A study on publicity section in high definition interactive digital TV system for hospitals in Beijing
WU Zheng
Abstract：Objective:To learn the current status of publicity section reserved for Beijing hospitals within high definition interactive digital TV system,and to explore strategies for enhancing both publicity and service quality of hospitals. Methods:Choose all hospitals in Beijing as the research object and analyze their content at publicity section in high definition interactive digital TV system. Results:All 43 hospitals which are currently making use of the publicity section in high definition interactive digital TV are third - grade class hospitals,72. 0% of those hospitals employ pictures to introduce themselves,41. 9% of them present 4 featured specialties or more. 55. 8% of them provide clinic information of 6 specialists,83. 7% of them provide their official WeChat account ID,and 67. 4% of those hospitals haven't uploaded any video programs. Conclusion:Current partici-pants of the publicity section in high definition interactive digital TV are limited to higher ranked hospitals,and district - affili-ated hospitals shall also make use of this platform. The function of‘Clinic information’shall be improved. Also,Hospitals shall produce more high definition video programs.
Keywords：beijinghospitalshigh definition interactive digital TVpublicity section
Publication Date：2016-01-01
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：3( 478-480 )