SWOT analysis and development strategy on the application of network ethnography in the field of nursing research in China

TANG Shasha; HAN Xuanye; XIE Min; GUO Yi; ZHENG Bowen; ZHAO Shihong

doi:10.12102/j.issn.1009-6493.2025.19.014

Abstract：Objective:To carry out SWOT analysis of applied network ethnography research in the field of nursing in China,so as to provide strategies for further promoting nursing research.Methods:SWOT method was used to analyze the application of network ethnography in nursing field in China and put forward strategies.Results:The advantages of applying netnography in the field of nursing in China were:expanding research perspectives and promoting all-round development;flexible data collection and authentic data sources;in-depth exploration of sensitive topics and discussion of emotional connotations;promoting in-depth research in nursing and deepening clinical practice.The disadvantages were:the authenticity and reliability of data are affected by the nursing context;severe challenges in ethics and privacy protection;the complexity of research design and implementation and the professional ability requirements.The opportunities were:national policy support leading the application of netnography in the field of nursing research;technological development providing technical support for netnography research;the transformation of citizens'lifestyles providing the possibility of online network research;the development of modern medical concepts promoting the further deepening of nursing research.The challenges were:the quality of network data;the need to improve relevant policies on privacy protection and ethical norms.Conclusions:Our country should develop and improve national policies,provide Internet information technology support,optimize research design and methodology,establish and improve laws and regulations on network ethical review,and promote interdisciplinary integration and innovative practice.