Analysis of influencing factors of the efficiency of agricultural product cold chain logistics enterprises based on intuitionistic fuzzy DEMATEL method
LI Na
GUO Chuijiang
WEN Zhili
Abstract：In order to analyze the influencing factors of the efficiency of agricultural product cold chain logistics enterprises,based on the characteristics of agricultural product cold chain logistics and considering the green development of enterprises,this paper constructs evaluation indicators for the efficiency of agricultural product cold chain logistics enterprises from five dimensions:finance,customers,green environmental protection,cold chain operation,and technological development.Combining the intuitionistic fuzzy theory with the decision-making trial and evaluation laboratory(DEMATEL),the efficiency of an agricultural product cold chain logistics enterprise is evaluated.The results show that environmental management system certification,refrigerated truck utilization rate,and research and development investment rate are key factors affecting the development of agricultural product cold chain logistics enterprises.The enterprise should propose corresponding strategies in strengthening green environmental protection capabilities,improving refrigerated truck utilization rate,and paying attention to smart logistics construction to promote the long-term and rapid development of agricultural product cold chain logistics enterprises.
Keywords：agricultural productcold chain logisticsintuitionistic fuzzyDEMATELinfluencing factors
Publication Date：2023-12-30
Online Publishing Date：2026-05-22(First online date of this platform, not the publication date of the document)
Pages：8( 75-82 )