The Performance and Reconstruction of Product Design Created in the Context of Cultural Self-confidence
Zhang Pan
Abstract：Cultural self-confidence is an important support for national development and national rejuvenation.In order to seize the opportunity of the development of the times,the cultural connota-tion,aesthetic consciousness and expression methods of traditional and excellent Chinese culture are injected into the design of cultural and creative products.The relationship between cultural self-confi-dence and the design of cultural and creative products is discussed.From the four aspects of highlight-ing cultural functions,closely connected with life,emphasizing personality and innovation,and cross-border integration in multiple fields,the aesthetic expression of cultural and creative products in the new era is discussed,from the theme design,element selection,material and process innovation,on-line marketing and promotion expound the innovative development path of cultural and creative prod-ucts.The design of cultural and creative products plays an important role in inheriting and promoting excellent culture and enhancing cultural identity.
Keywords：cultural self-confidencecultural and creative productsaesthetic performanceinno-vative designmarketing promotion
Publication Date：2025-06-20
Online Publishing Date：2026-05-22(First online date of this platform, not the publication date of the document)
Pages：4( 42-45 )