Research on IP Branding Based on the Intangible Cultural Heritage Culture of the Jing Ethnic
Liu Churong
Liu Lingling
Ji Xueke
Li Ning
Abstract：By sorting out the resources of the intangible cultural heritage of the Jing ethnic,the problems faced in the development of the intangible cultural heritage of the Jing ethnic were analyzed,and the combination of IP brand design and the intangible cultural heritage of the Jing ethnic was stud-ied to form a brand of intangible cultural heritage with national characteristics,so as to promote the development of a diversified industrial chain of intangible cultural heritage,and provide a reference for the development of IP-based cultural heritage and derivative products.
Keywords：the intangible cultural heritage of the Jing ethnicIP brandingdiversified industrial chain
Publication Date：2024-04-20
Online Publishing Date：2026-05-22(First online date of this platform, not the publication date of the document)
Pages：3( 46-48 )