Research on Marketing Strategy of Mongolian Clothing Online Customization Service
Li Rongrong
Yan Yinong
Zhou Ying
Ma Haijing
Abstract：In this paper,the market of the target group was segmented through the K-means algo-rithm.The screening of factors affecting consumer customization was conducted through unordered multiclass logistic regression test.Suggestions centered around products and channels were proposed,and to effectively integrate enterprise services with consumer demand by building brand IP and enhan-cing the online customization experience,so as to provide a reference for formulating the online cus-tomization service marketing strategy for Mongolian clothing.
Keywords：Mongolian clothingonline customizationservice marketingK-means algorithmunordered multiclass logistic regression
Publication Date：2024-02-20
Online Publishing Date：2026-05-22(First online date of this platform, not the publication date of the document)
Pages：5( 33-37 )