Network Transformation Strategy for Mercerized Cotton Clothing OEM/ODM Enterprises
Wu Xiaojing
Suo Jian
Abstract：Mercerized cotton clothing OEM/ODM enterprises faced problems of the increasing competition and falling profit.In order to solve the problems, this paper started with characteristics of mercerized cotton clothing, styles and technological process, and combined with the characteristics of the Internet business, provided a networking transformation strategy: "product model of the whole process+C2M service mode+parts combined production mode" for OEM/ODM enterprises.
Keywords：mercerized cotton clothingOEM/ODM enterprisenetworktransformation
Publication Date：2016-01-01
Online Publishing Date：2026-05-22(First online date of this platform, not the publication date of the document)
Pages：3( 46-48 )