Approaches of Pursuing Ecological Brand Management in Garment Industry
Abstract：Underlying reason of pursuing ecological brand management of garment industry was analysed. Brand gene reconstruction and optimization were proposed as the approaches of pursuing eco- logical brand management in garment industry.
Keywords：brand genebrand managementecological
Publication Date：2012-01-01
Online Publishing Date：2026-05-22(First online date of this platform, not the publication date of the document)
Pages：3( 31-33 )