Research on Consumer Satisfaction and Influencing Factors of Prefabricated Dishes from the Perspective of High Quality Development
MIAO Yuan
WANG Li-ping
Abstract：Prefabricated Dishes have become an important part of people's consumption,and their development will be deeply influenced by consumers'satisfaction with Prefabricated Dishes.This study constructed a consumer satisfaction evaluation model for Prefabricated Dishes and conducted empirical analysis.The results show that consumer satisfaction with Prefabricated Dishes is not high;Perceived quality,perceived value,logistics distribution,and customer expectations are the main factors affecting the satisfaction of Prefabricated Dishes consumers.The perceived value of Prefabricated Dishes consumers plays a mediating and moderating role in the impact of customer expectations and perceived quality on customer satisfaction;The results of the multi group analysis show that perceived quality is the common main factor affecting consumer satisfaction for four different levels of Prefabricated Dishes,while other factors have their own emphasis.Food quality is the vitality of the development of Prefabricated Dishes.
Keywords：Prepared foodConsumer satisfactionInfluencing factorsFood quality
Publication Date：2024-10-28
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：7( 4-9,24 )