Research on the impact of employees'native culture on pro-environmental behavior in high-energy-consuming enterprises
JIN Yangyang
ZHENG Jiayi
LU Hui
Abstract：In the context of deepening energy cooperation among the Belt and Road countries,high-energy-consuming enterprises,as key sectors of energy consumption and carbon emissions,face a critical issue in cross-cultural environmental management,namely the impact of employee cultural diversity on their pro-environmental behavior during international operations.Based on Hofstede's Cultural Dimensions Theory,this study empirically analyzes of 230 non-Chinese employees from the Belt and Road countries to investigate how employees'national culture affects their pro-environmental behavior.The findings reveal that:①employees'native cultural orientations such as collectivism,high uncertainty avoidance,femininity,and long-term orientation were significantly positively correlated with their pro-environmental values;②pro-environmental values significantly negatively affected the emergence of ethical dilemmas related to pro-environmental behavior;③ethical dilemmas of pro-environmental behavior significantly negatively affects employees'pro-environmental behavioral awareness;④ pro-environmental values and ethical dilemmas of pro-environmental behavior play a chain mediating role between employees'cultural orientations and their pro-environmental behavioral awareness.This research uncovers the micro-psychological pathway through which culture shapes pro-environmental behavioral awareness,providing theoretical support and practical implications for high-energy-consuming enterprises to implement cross-cultural environmental management and promote employees'voluntary pro-environmental behavior.
Keywords：Hofstede's cultural dimensionspro-environmental valuesethical dilemmas of pro-environmental behaviorpro-environmental behavioral awareness
Publication Date：2026-01-28
Online Publishing Date：2026-03-19(First online date of this platform, not the publication date of the document)
Pages：9( 80-88 )