Leveraging technological innovation and domain expansion to initiation the second curve:research and practice
ZHANG Lin
YU Jidong
WU Chunye
Abstract：With the reconstruction of industrial boundaries and the acceleration of technology iteration,enterprises are facing the growth bottleneck in traditional business and the systemic challenges,thus necessitating the initiation of the"Second Curve"for sustainable development.Based on the theory of"second curve",this paper puts forward the product-enterprise-industry life cycle and identifies critical timing for corporate second curve activation,By examining cases of Tiandi and other enterprises,the market-product-enterprise development model based on the Ansoff matrix is applied to discuss the core driving energy of scientific and technological innovation for enterprises to open the"second curve".The study employs a business domain-capability alignment model with strategic value dimensions to elucidate how business diversification creates incremental opportunities for enterprises to initiate their second curve.The study proposes that launching a second curve-aligned with industrial and technological trends that follow market principles and enterprise development patterns-will be a crucial strategy for achieving long-term corporate longevity.Moreover,fostering robust industrial development is a vital component in realizing sustainable enterprise growth.This study summarizes the key success factors for initiating the second curve and the primary prerequisites for listed companies to excel in industrial development,offering both theoretical insights and practical references for the sustainable growth of traditional enterprises.
Keywords：second curvetechnological innovationbusiness expansionlife cyclesustainable development
Publication Date：2025-09-28
Online Publishing Date：2025-11-05(First online date of this platform, not the publication date of the document)
Pages：6( 6-11 )